How PureGym Enables Faster more secure 24h access.

Since opening its first gym in 2009, PureGym has rapidly grown into the UK’s leading gym operator. This has been achieved by using a simple, low-cost, scalable business model. In doing so, PureGym has achieved a significant cost advantage that supports a low-cost membership offering. It attracts 1.4 million members at over 300 sites, making it the UK’s largest gym operator.

Challenge

As part of its growth plan, PureGym has closely examined its development strategy with a specific focus on driving efficiencies, keeping operating costs to a minimum whilst maintaining the highest quality and safety standards. This led to the desire to allow 24/7 gym access for members. This is to provide flexibility for customers and, from a commercial perspective, optimise the use of all sites at all times. However, this challenge also comes with safety and security considerations.

Solution

Assessing PureGym’s operating environment and security needs, Meesons specified the C4 Cylindrical Portals at Pure Gym sites UK-wide. The solution has become the standard specification for all Pure Gym facilities. This is based on the number of commercial and operational benefits it provides.

With an intuitive user interface, the C4 can be easily operated by the public. This prevents any need for supervision by reception staff. In doing so, Pure Gym helps keep its gyms operational yet secure, and operating costs are keptto a minimum. Open 24/7, the C4’s low power consumption, coupled with its interlock door design, provides a green, low-energy solution. All sites are fully serviced and supported by Meesons. However, the impressive reliability and independent unit operation of the C4 double entrance system mean that downtime is virtually unheard of. This provides an excellent customer experience and protects Pure Gym’s revenue.

Moreover, Pure Gym offers members the flexibility of no fixed contracts. The C4 makes this quick and easy for Pure Gym to control access to only those who are currently paid members.

Finally, when planning the development of new sites, Pure Gym needs to make the absolute best use of space to ensure the maximum return on investment. As a space-saving design, the C4 assists this strategy. This is done by the use of a single cylindrical unit for both entrance and exit, as opposed to the two units that might alternatively be used.

Results

Over the past five years, Meesons has consistently delivered the highest standards of service to Pure Gym, from the quality of the C4 system through to the timely installations and ongoing maintenance.

Project Facts

• Client
  PureGym
• Sector
  Fitness & Leisure
• Location
  Nationwide
• Product
  Cylindrical Portal | C4